A breakthrough in ad contact and ad exposure analytics.
CONTACT US
We are connecting both worlds. Finally.
And for good. For effective hollistic media
planning evaluation.
100% independent measurement for
clear-cut straightforward market
transparency.
True passive research technology,
covering all media types, all channels and
all activity (both in-home and out-of-home).
ANY DEVICE
ANY MEDIA TYPE
IN-HOME & 
BEHAVIORAL In the brave new world of cross-media analytics, the net reach across all platforms and devices is becoming a key learning tool for marketers. With us, you can see your last campaign's total reach, clear as day.
Are you sure your last campaign was well-optimised? What channel upbuilt your reach the most? Stop relying on different-source data.
We have got you covered for your next campaign. Have we mentioned our measurement also covers advertising on Facebook, YouTube and Instagram apps?
NOW SUPPORTING
Analyse daily ad contact frequency by publisher, creative or media type. Check, where the frequency in your target group was higher – on Facebook mobile application, local web publisher or radio?
Learn the demography of people who had contact with your campaign. Analyse age and gender results day-by-day, including the split by new and returning users.
With gPB we are finally able to identify platforms that truly upbuild the incremental reach of our TV campaigns.
EWA OLSZEWSKA,
Media & Connection Manager Poland & Baltics
gemiusPostBuy gives us a true cross-media viewing time metric, recognized as one of the most unprejudiced index when it comes to measuring campaign effectiveness.
KAROLINA CHOŁUJ,
Mindshare
Director, Business Planning
Gemius’ newest cross-media solution – gemiusPostBuy - integrates TV, radio with digital media including Facebook and YouTube. It thus equips us with the long-awaited examination of our own activity, as well provides an insight into much needed campaigning efforts of our competitors the way it has not been possible ever before.
MARCIN NOWAK,
Managing Partner
BluewayCom
Gemius’ single-source-fueled study finally unites the two worlds of digital and traditional media, making it possible to accurately combine the true effectiveness of advertising inventory across all platforms.
RAFAŁ SZFRANIEC,
Group Account Director
OMD
We find Gemius’ cross-media solution a long-awaited answer to the market need for a holistic approach to media-planning in a fragmented multiplatform media reality.
AGNIESZKA BORCZOWSKA,
Senior Marketing Manager
McDonald’s Poland
Get in touch with us in case of
any questions and sales
enquiries.
